When we search anything on google, google bot start finding relevant websites that talks about the searched items, here the emotional trigger is identified and user behaviour is understood properly by the words, keyword and phrases he uses. Is he searching queries for transactional purposes or informational purposes. If he wants to purchase something and it appears in search query that we have intend of buying then google bot will redirect its crawling path to buyer intend websites only.
Since the design of the ecommerce website and informative website is different hence same topic website will rank differently with different search intend. SEO specialists misunderstood this because they thought that by making the informative website look like ecommerce website, we can get traffic from both. User behaviour is what is tracked by google first when something is being searched online. In some cases when the intend is not clear for google bot then only website that has stronger on page, with appropriate backlinks, and online reputation get ranked higher.
How to recover the sandboxed or google penalized sites?
If your website is penalized for not following google webmaster guidelines or it has been sandboxed and no URL is being displayed on google then it can be really painful for webmasters especially for monetized websites. This is where they need immediate recovery from google penalty or sandboxing.
Possible recommendation is improving the site design, content restructuring and optimizing each article, removing ai generated contents, and making the content search intend worthy.
Conclusion
To put it simply, Google uses a user’s activity and context when searching in conjunction with query signals rather than using keywords to identify what someone is trying to accomplish when searching for something. A lot of times, those who perform SEO try to manipulate the search engines into ranking their website higher by combining both informational and transactional elements on the same page; however, most fail to do so because they aren't accurately matching what the user is looking for. Therefore, an SEO campaign that has sustainable results must match the content of your website with the original request/intent of the user, and not replicate those of successful companies. If you happen to have been given a penalty or sandboxed currently, you will need to go back to doing the foundational aspects of SEO to recover: improving webpage structure, providing users with credible high-quality content based on their needs/intentions, and establishing credibility with search engines through ethical SEO. Ultimately, the only rewards from an SEO strategy are from following the premise that Google rewards businesses that cater to the needs/wants/desires of its users, therefore any strategy that does not consider this premise long-term will not receive a reward from SEO.
0 Comments