Link diversity is a significant and relevant aspect of backlink analysis when authentically and organically developing a backlink profile as part of an SEO strategy. When a site earns backlinks from various locales of the web, such as blogs, news, directories, forums, and social media, it is developing credibility, authority, and trustworthiness in relation to search engines. Alternately, a single type of backlink or multiple backlinks from a single domain looks manipulative to search engines and imposes the possibility of long-term ranking potential.
By diversifying the type of link you receive, you can spread your risk across many vendors, build credibility, and enhance your overall domain authority. The more credible linking domains you acquire through linking diversity can ultimately yield beneficial, long-term outcomes through development of sustainable programmatic SEO results.
Shall we focus on high traffic same TLD sites or different TLD benefits more?
When considering backlinks, there are important benefits to both high-traffic same TLD sites and different TLD links, although a balanced use of each often delivers the best results. Backlinks from high-traffic same TLD sites (i.e., .com, .in, or .org) can provide relevant referral traffic, and if the link is from a local site, you create more local or regional SEO signals to the search engines. On the other hand, although links from sites using different TLDs probably don't have local or regional relevance, they provide better link diversity to your backlink profile and demonstrate to the search engines that your site's content is relevant to audiences around the globe and across regions. When you achieve a good blend of local and non-local backlinks, you achieve a level of balance in SEO relevance, authority, and long-term SEO benefits.
Which is beneficial high traffic same website different page backlinks or huge number of low traffic different website backlinks?
Backlinks from a single high-traffic site (even if multiple pages of the same domain) typically have more SEO value than a LOT of backlinks from low-traffic, low-authority sites. Search engines provide more value to quality, relevance, and authority than to volume of backlinks. Effectively, one quality backlink might outweigh a hundred poor backlinks. Accordingly, if you have a website that generates healthy backlinks (outbound links provided on other websites) from a single source (high-traffic, high-authority site), those links might be ineffective because it is likely that those links represent very little diversity of backlinks. With backlinks, the combination of a few high-authority, high-traffic backlinks + a natural spread of backlinks will produce a healthier backlink profile (number of backlinks) that produces rankings effect.
Is it safe to build same domain many backlinks or would that be a spamming?
Building multiple links from the same domain is largely acceptable as long as it is a natural occurrence and the referral links are from relevant, very high-quality pages. For example, if a trusted website links to your resource in multiple articles, it is a sign of trust, not spam That being said, if you've received a bunch of links back to your site from a single site; for example, if you use footer links or site-wide links, or you've received way too many links from the same resource/directory, you will likely appear unnatural and/or spammy to search engines. As always, there is a balance; a link from a few strong sites is valuable, but you would ideally want links from many authoritative resources to keep things looking natural.
Conclusion
To sum up, link diversification is more than just a ranking factor; it is a strategy to establish and maintain authority, credibility, and stability within search engine optimization into the future.
A healthy backlink portfolio has quality of backlinks (in number) from high traffic domains, relevance links from similar but non-competitive niche websites, and links from all over the globe (i.e. different TLDs).
While backlinks from powerful sites are essential, organizations risk stagnation by seeking link diversity only from backlinks on the same domain. Overexposure and termination (penalties) could take place based on that reliance alone. By combining an assortment of authoritative, diverse, natural links, organizations look positively at their search visibility, sustainability, continue to drive sustainable traffic, and maintain some longevity of SEO as a viable channel.
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